In this section, you provide the key information about your product – both in terms of content and regarding sustainability and material properties.

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1. Short description (max. 150 characters)

Summarise the main product features in one sentence. This description will appear directly on the product page in the shop.

✅ Recommendation:

• Clear and concise
• Without filler words or technical details
• Written with the target audience in mind

💡 Example:
“Sturdy paper burger box – plastic-free, recyclable, and perfect for take-away.”

2. General product description

This section allows for a more detailed description of your product. You can elaborate on the following aspects:

• Material & quality
• Typical use cases (e.g. street food, takeaway, events)
• Packaging units & dimensions
• Special features (e.g. greaseproof, heat resistant, stackable)
• Application notes or recommendations

💬 Tip: A good description answers common customer questions without sounding too technical or overly promotional.

📌 In the Packlando Academy, you will find concrete tips for writing product texts – including a ready-to-use prompt text for copying.

🧾 Summary: What should be entered in this section

A detailed, easy-to-understand product description

A clear, concise product description (max. 150 characters)